Amazon Marketing: 10/10

by Mitch on 15/03/2006

Clearly Amazon are spending their money in the right places when you get e-mail like this.

Mitchell Malone, Amazon.com has new recommendations for you based on 12 items you purchased or told us you own.

We recommend Just a Geek
by Wil Wheaton
http://www.amazon.com/o/ASIN/059600768X/ ref=pe_ar_A2DUBGPKKJKM__x1059600768X

List Price: $24.95
Price: $15.72
You Save: $9.23 (37%)

Looks normal right? I already have the book. Where did I buy it? Amazon. Good going Amazon!

No comments yet.

  1. 16/03/2006Kevin says:

    I actually question how they get to their recommmendations anyway. Just because I buy one CD by a great singer doesn’t mean that that genre of music actually interests me. I’d rather not have them give me any recommendations at all.

    In fact, I have bought a few of my Stephen King book through Amazon and they didn’t even write to let me know that he recently released a new one so are they really looking at my buying habits?

  2. 16/03/2006Mitch says:

    It’s all computer generated so I wouldn’t panic about anyone going through your buying records. I think it really comes down to bad programming.

  3. 21/03/2006Mik says:

    Buy another one Mitch? haha

    Yeh it’s pretty lame when computer generated emails bypass the costomer service department. lol